Finally iTunes Radio , Apple’s answer to other Internet radio services like Pandora, Spotify or Google , will be released next September . The U.S. company has to present its new project with high-profile partners like Nissan, Pepsi, Procter & Gamble, McDonald’s and possibly one or two brands, according to sources familiar with the negotiations .
Financial bids agreed with the companies mentioned range from the tens of millions of dollars and an exorbitant amount but unknown of digits and include an advertising campaign twelve months in music service streaming for each of the brands . In addition, iTunes Radio partners at birth will have the exclusivity in their respective industries until the end of 2013, but from January 2014 ads are open to any company that is willing to negotiate from, say, a minimum of 1 million.
ITunes Radio advertising will come through three channels: audio ads and interstitial video called slate (slate) ads , interactive graphics on the screens of iPhones , iPads , computers and laptops with iTunes (including Windows), Apple TV and any device or application fromApple that has internet connectivity. Audio ads jump the user once every 15 minutes video ads will make hourly and whenever it detects that this is using the screen of your device. Of course, Apple also gives an ad-free option for anyone buying iTunes Match a music storage service in the cloud that allows users to access their libraries on any Apple device with free.
Apple and its partners believe that the biggest revenue generator iTunes Radio is its ability for users to actually buy music , distancing and more passive platforms that allow the public to hear their lists with constant commercial breaks or opting for a premium version .They want to get through a buy button that appears next to each song played by your service.