A good way for websites to improve their profitability is to accept credit cards. This is a valuable business opportunity for every website to consider as it gives customers the ability to make purchases instantly. They will get an instant notification regarding the status of the transaction including whether it was accepted or declined.
Using a credit card processing gateway offers benefits to both the company and customers. It is a lot easier to make more sales when it is easier for customers to make purchases. When a person can use their computer at home to browse online shops at their convenience, they will buy from websites they are most comfortable with. Having a web-based software product to process transactions from a website’s shopping cart, will make the entire process secure and smooth.
The gateway gives the company a connection to a payment processing service that charges the customer’s credit card and credits the clients merchant account. All this is done instantly and with a secure and encrypted connection. The encryption is done on the companies end so customers can shop with confidence that their information is safe.
All the company needs to get started is a merchant account with the payment processing service. The result is a simple method for the customer to enter credit card information and a fast transmission to the processing service. The client has a convenient way to get paid for goods and services and the customer is able to get what they want simply and quickly.
The payment processor is able to protect against fraud, making them a valuable partner for the merchant. The security, fraud protection, and ease of use for the service, makes this an easy decision for any online business. An online payment processing option will increase a website’s visibility to potential customers by offering a safe way to complete a transaction.
The online marketplace is competitive and using technology effectively is one of the keys to success. Setting up an online home for a business does not have to be complicated. Including a shopping cart and payment gateway will give the website its best chance to serve customers well.
This post was written by Charge.com Payment Solutions, Inc. , a trusted provider of credit card processing solutions for businesses. Charge.com provides business essentials such as online credit card processing for small to medium sized businesses. For more information please visit the website.