Windows 8- the biggest gamble in the history of Microsoft

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Everyone expected this time in a while. It has taken several years, but eventually moved tab

Everyone expected this time in a while. The landing (for some late) of one of the greats in the world of technology and multi-device mobility.It has taken several years, but finally Microsoft has moved tab. And it has, as usual, big time. In more than 250 countries at the same time and in 37 different languages. The Windows 8 is indeed the biggest launch ever undertaken by the Redmond giant.

An overall commitment intended to come, through the front door, in a market dominated by Apple and Google currently. The new operating system, you also is designed to revitalize the PC sector, whose supremacy is being increasingly threatened by tablets and smart phones. Windows 8 will work also , in effect, on any mobile device and even through XBox console in televisions.

The presentation, held in New York by Steven Sinofsky and Steve Ballmer himself, CEO of the company, had its counterpart in many countries. In Spain, it was Mary Garaña, president of Microsoft in our country, in charge of introducing the new operating system.

Input figures, of course, are overwhelming. This night, after midnight, when it starts selling the new Windows 8, you can choose betweenmore than a thousand different devices (tablets and computers of all brands) at major retailers on the planet. Manufacturers like HP, Samsung, LG, Sony, Dell, Asus or Lenovo (to name a few) have already prepared, in effect, complete lines of products with Windows 8. Ballmer said he expects to sell 400 million PCs with the new operating system.”We have said-an amazing job. Honestly, the new Windows 8 PC are the best computers in the world.” The shift from mobile phones will arrive on Monday, with the introduction of Windows Mobile 8, the new version of the operating system to “smartphones”.

A long road

The road to get here has been long and not without difficulties. Since the launch of the first iPhone, the game began to change and the balance began to tilt in favor of smartphones and the detriment of the classic Pc. The arrival of the first iPad did no more than confirm the trend. And the emergence of Google’s Android divided the world, in practice, between supporters of the apple and the green robotito. Today, there are more connections to the Internet from mobile devices than from computers.

Microsoft was left out of this revolution and went from being the most valuable company in the world in 2000, with nearly 500,000 million, to 252,000 million today. The Redmond had to rethink the whole strategy and architecture of their products to keep up. And after the failure of Windows Vista, Windows 7 launched, the first operating system that allowed the company to work comfortably in the cloud.With over 670 million copies sold worldwide, that was the origin of the current Windows 8 .

In the words of Mary Garaña, “We caught him best of Windows 7 and we have incorporated everything you need to do social. Something that can be used anywhere and on any device. ”

The result is a layer of software (called Metro) which overlaps the core of Windows 7 that allows use with a completely new design, touch screens. And although it is possible (with the touch of a finger) back to classic Windows desktop, the new interface offers a number of advantages. The home screen displays full of icons, gathered in groups (work, games, image, etc.) by the user. With a flick of the finger can make that screen moves from left to right, showing all its contents. That is, unlike what happens with other operating systems, it is necessary to go from screen to view different applications installed.

The icons also (another difference) are active s. That is, they come to life without the user having to do anything. The mail icon, for example, show the latest messages without even having to touch it, the contacts show the activity of our contacts and photos, the latest images.

The display will always be fully dedicated to the application. Menus, in effect, remain hidden and are only invoked if the same from the edges of the screen. Slide your finger (right to left) on the right edge main menu appears. Doing it from the bottom up in the bottom menu appears specific application you are using. If we do it up and down on the top edge, close the application you are working and if we pass your finger from left to right on the left edge automatically change to the previous application we have in the screen. Easy, simple and extremely convenient to use.

A world of ‘apps’

Applications also “talk” to each other without having to do anything.For example, after the date of each contact can immediately know their activity on social networks (and answer if any), whether or not we email you or if you have published new photographs or papers. All without having to be moving from one application to another.

Another novelty is the true multitasking. That is, the possibility of having two different applications open at the same time on the screen, which is extremely useful in a number of occasions and that other operating systems do not allow.

But perhaps most of the differences of this operating system over others is that we always have the same desktop regardless of the device you are using. Simply enter your key from Microsoft for the tablet, or mobile, or on TV, (even if they are ours) appears to have the same desktop on the PC, with the same icons and the same possibilities. If you leave the device to someone else, eg tablet, simply enter it their own keys so you can operate on your own desktop. So we can, for example, have a specific user to the smallest of the house should not touch what they are playing with the “tablet” or home computer. They have their own desk, with access to the adult decides applications at all times.

Having established our user will see, also, we have installed applications on other devices (eg mobile) but in which we are using. And with the simple touch of a finger descend those applications to use them.

Also presented Surface

Following the introduction of Windows 8 also introduced Surface, the tablet designed and manufactured by Microsoft itself. For Steve Ballmer, “will be the first time that tablets serve to do things, and not just to see things.” And although it is expected to Surface, for now, is sold in Spain, if you will, from this night, up to 27 different models of tablets with Windows 8. An offer more than enough for anyone, in the words of Mary Garaña, find what you need.

So far, and test different versions of Windows 8 already, there have already been 16 million downloads a record encrypt and well beyond the beta versions of any other version of Windows. Since February, when it was first introduced, have been carried out 127 different usability studies and in different cultures. Windows 8 has also been subjected to different kinds of tests during 1240 million hours. This amounts to more than 141,000 years …

Microsoft, then, is about to jump into a market that had not yet mastered. Will the technology giant hole made enough on land that is now controlled by Apple and Google? Only time will tell. That, and the reaction of consumers. One of them depends, in fact, the success (or failure) of this bet.

He has over 5 years of experience as Online Media and Marketing Consultant, which allow him to enable companies to enhance and meet their Digital marketing goals. He has experience as both in-house and Agency Digital Marketing Experts. Ha has spent the most recent 4 years of his career focusing building Strong terms of Digital Marketing for his clients. In addition to his strengths on Building Brands and Serving Online Marketing strategy for his clients.

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