Whatsapp, the keystroke revolution

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This morning I downloaded the update of WhatsApp . Then when I hit the streets I noticed the bus stop and all the people waiting was using his smartphone. Some watching the screen, but many others, a large majority, relentlessly pounding the keyboard. All this has led me to think in popularizing message service over the Internet and its large presence in society.

Data

According to the data, Spain ranks first among European countries where the use of smart phones is higher, namely, a 55.2 percent of mobile users have a smartphone. The adoption of smartphones is also an upward trend in Latin America. In fact, the numbers are quite remarkable, in Argentina 24 percent of the population now owns a gadget of this type while in Mexico the figure drops to 20 percent in Brazil to 14 percent. Today we are more than used to seeing people down the street with his phone in hand.

The numbers speak for themselves and Whatsapp is one of the most used messaging applications currently. Also continues to grow, more and more users join. The platform broadcasts every day the tremendous amount of 10,000 million posts. No doubt that has permeated beyond belief in the population.

Changes in communication

The way we communicate has changed, as we did before when we needed something simple just call and then everything to the next. However, today we are in constant contact. We maintain ongoing conversations throughout the day with friends, colleagues or family. One of the great advantages is that it does not break as much as phone calls. Earlier, as we left the phone rang any activity that we were doing to answer asap.

Now, we are leaving this habit become cheaper because the costs of communication and talk to more people use their mobile phones to socialize more. The problem is that if every time you get a notification for Whatsapp we had to look at it and respond not get to complete any task without stopping in the middle, without distraction.

I think the big difference is that we used to use the phone for specific things, usually important. However, we now use the WhatsApp for loose talk like we stayed to chat on the terrace of a bar.

Another notable change is that we have extended the typical voice call or text message to something more complete. For example, we can now send pictures, videos or music, in short, all the digital content you want. For instance, we may be at a concert, take a picture and send it instantly. The horizons have expanded by opening ourselves a world of possibilities. By sharing more than ever before, there is a greater sense of closeness, of being closer to the other person.

Addiction

The answer to when we want, or when we have time, gives us enough freedom. However, everyone takes it in his own way. Many users use it as a chat and get frustrated when your partner does not repond immediately because the other person does not have the same concept of the application. The “double check” on WhatsApp is the cause of many disputes. Many users believe that these two signs meant that the recipient had read the message, and if not answered, are impatient. With so much controversy, WhatsApp had to pronounce about it and said it meant that the message reached the recipient’s device successfully. The myth was so popular that some decided to make a parody.

Conclusions

The proliferation of smartphones in the population has facilitated access to the world of applications among which WhatsApp. This is a simple tool yet large utiidad. Moreover, many people have bought mobile Internet only to access this service and “free talk”, ie pay a fixed monthly data.

Use of this application is so excessive that records millions and millions of messages each day between its users. And it is not surprising since it has been a major change in the field of communication.

Before this we must ask some questions. Do you think we overuse of WhatsApp? And finally, do you think that hurts relationships in any way?

He has over 5 years of experience as Online Media and Marketing Consultant, which allow him to enable companies to enhance and meet their Digital marketing goals. He has experience as both in-house and Agency Digital Marketing Experts. Ha has spent the most recent 4 years of his career focusing building Strong terms of Digital Marketing for his clients. In addition to his strengths on Building Brands and Serving Online Marketing strategy for his clients.

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