WhatsApp and applications: innovation encounters addiction

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Psychological experts warn against excessive use of mobile devices connected to the Internet


Times change and people too. Perhaps as a result of new or due to the seductive effect touchscreens , habits of the younger generation have changed dramatically in a few years. Forthcoming, not yet known, have as companions electronics and the advent of smart phones , called ” smartphones “with its Anglo-Saxon name, go to more presumably.

Experts do not manage to anticipate the consequences and long-term effects among people about the excessive use of mobile devices.Sometimes situations as striking as that of a produced pair of lovers , it is assumed that brings them the miracle of love, sitting at a table in a bar terrace virtually no target word while watching carefully, terminals .

Entertainment, rides, and other tasks

More than one image may have noticed that many times, like in this picture of the teenagers sitting on a park bench quietly and devoting much of his energy to see the screen. Yes, every time we dedicate more time to these (phones, tablets, laptops) devices, which have made ​​us the most easy and comfortable life, but at times have caused many people have given task side and hobbies that until now seemed indispensable.What then spent his time people? What did you do before you no longer have fun with social networking or WhatsApp?

At other times, not very distant, activities such as petanque, hopscotch, mazes, the hiding yo-yo or extended beyond the child ages. Letters were written and received within thirty days. Very different is life now than previous generations. One should make a calling to landline and wait for the person who had to attend at the time was available. And spend hours and hours.

There were times when we had to stay at a certain time to chat. Or run into the parents of a friend to anticipate say “Is that?”. It was also more common to ask a stranger on the street to get an indication. Google Maps and other mapping services we solved quickly and easily ballot. In other generations instilled what not to talk to strangers; now anyone can have a conversation on Facebook unknown. Now, if you’re left without mobile internet or local that comes does not have Wifi connection one feels marginalized world.

Disadvantages and problems

The situation, taken to extremes, can cause learning disabilities, reduced retention capacity and reduced ability to stand up among people, say some experts. “It is clear that habits are changing. The problem today is that distinguish normal use of an addiction is easy, but doing normal use are not easy . We have gone from a situation where consult the mobile era anecdote to one in that I’m not sure which of these behaviors the assimilate as normal and which are labeled as abuse in the future, “explained Mertxe Mountainclimber, psychologist and specialist couch online , told the ABC.

The truth is that, one way or another, mobile querying a average of 150 times a day , according to various studies. “It costs you not to look at the mobile in case something happened.” That “something” is a new context, instant messaging applications, WhatsApp where market is king , six hundred million users worldwide. “We are at the time of emergence of all this, and maybe in ten years we have passed that effect or consider it to be with friends and watch the mobile we consider as normal. Now we produce strange and even a lack of education, “he stresses, while ensuring that “the feeling is that you have realized that you are locked to the network but friends . “

“All we have left to do things on this,” he says. We will have to assess what. Looking back, without sinning nostalgic , before arrival and popularization of Internet and mobile devices devoted to other tasks, such as reading more regularly, write letters or get more with friends . It may seem that TV consumption is down , but if we look at will change the perception studies: each person in 2013 spent more than four hours (243 minutes) to the “idiot box” which ever is less foolishly, which led to increased consumption of the whole story.

“Before, after watching TV, I went to bed to read. Since I have a computer and internet then I started using it to consume more television, which is a passive element that gets me bored. Another victim is the attention span. The brain is an organ that is easily distracted and this technology has enabled more easily distracted, “he insists.

The success of “smartphones”

In any case, the emergence of new technologies is unstoppable. Only in Spain the average of 2.9 devices per person, equivalent to one of the highest figures in the world, according to the latest Consumer Barometer developed by Google, which reveals that 72% of the population uses “smartphones”. To make matters worse, the Internet has penetrated our lives with such force that most Spaniards connects daily in all age groups (for example, 71% of people over age 55 are connected every day) .

“Mobile devices have been introduced to strength in recent years and have many positive aspects. While not let go of the other characteristics of a normal life activities, their use is positive. For young people, it is important not to stop taking your normal life (going to movies , hanging out with friends, play sports, meet their academic commitments) “believes Enrique Echeburúa , Professor of Psychology at the University of the Country Vasco.

The danger of multitasking and messaging apps

Bearing in mind that technological applications have been introduced considerably in society, is a matter of assessing its impact. One drawback is Echeburúa- says multitasking. “In young people see that it is really common to respond to an email, watch a YouTube video, receive a call and at the same time, do their homework. That it counterproductive because multitasking users have greater difficulty to discern between what is important and difficult to concentrate, “he insists.

Another drawback, he says, is that contact with social networking can cause a mirage – the terminology used in this type of platform – where users believe they have a number of friends who are not really friends. “Attempting to replace actual contact by digital contact contributes to impoverish a person,” he adds.

In his view, the popular WhatsApp application blockbuster among Spaniards, is a double-edged sword. On one hand, it allows easy interaction between people, easily, quickly and cheaply. But on the other, it can lead to several negative aspects depending on the personality of each. “It may take time because we’ve become accustomed to when writing a message expect an immediate reply. It can also cause excessive control from insecure people. Facilitates addiction because, in part, is a free service and there are people who can not disconnect. It can cause communication disorders and other effects like the feeling of social exclusion when, for example, do not incorporate into a group. It can lead to misunderstandings and a lack of privacy, while emotions are now expressed with emoticons, but that pouede never replace verbal communication as communication impoverished “holds.

Tools to replace the traditional

He has over 5 years of experience as Online Media and Marketing Consultant, which allow him to enable companies to enhance and meet their Digital marketing goals. He has experience as both in-house and Agency Digital Marketing Experts. Ha has spent the most recent 4 years of his career focusing building Strong terms of Digital Marketing for his clients. In addition to his strengths on Building Brands and Serving Online Marketing strategy for his clients.

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