Shares of Apple fell nearly 3% on Wall Street after news that the company has reduced requests for components of the iPhone 5 to the weak demand for its latest smartphone . The news comes as his closest rival, Samsung, beat another record and announces that it has surpassed 100 million units sold in its range of smartphones Galaxy S.
Weak demand is experiencing the new iPhone would have caused among users, as published today The Wall Street Journal that Apple halved their screens requests for the iPhone 5 until June . A decision that Apple had announced last month that the manufacturers have also affected other components of the iPhone 5.
The news coincides with other information unveiled this morning by the Japanese newspaper Nikkei , who explained that Sharp has halved production for the latest smartphonefrom the company on the block. Both news reveal that sales of the iPhone 5 is not going as well as projected. A fact that has caused the drop in Apple stock, which currently falls around 3%. During the session, shares of the company have reached trading below $ 500, a level not touched since February 2012.
Shares of the company led by Tim Cook fall by 23.8% since the launch of iPhone 5 on 12 September, despite the fact that the price of Apple got to be placed after the presentation of the smartphone and new models iPad at $ 750.
The expectation of a lower than expected sales for the latest version of the iPhone raises some doubts in the market. Among others, the role of Apple as a trendsetter in the market for smartphones , in a time when the market share of Samsung continues to climb. Thus, the Korean automaker closed 2012 with a market share of 31% compared to 20% of Apple, according to Strategy Analytics.
Just today Samsung has revealed that its range of smartphones Galaxy S has exceeded 100 million units sold (or rather distributed to the channel) in two years and seven months. The success is due in large part to the strong pull of the popular Galaxy S III, the iPhone 5 real ogre, which have exceeded 40 million units shipped, according to Samsung itself. The South Korean daily said that half sold 190,000 Galaxy S III.
Apple will unveil the results of its first fiscal quarter of 2012 on Wednesday, January 23 at market close.According to a report by the House of Mizuho analysis, Apple’s revenue will be between 53,000 and 54,000 million in its fiscal first quarter, below the market consensus forecast, estimated at about 54 800 million. Surely the day will be key, not only because the company will release data on how things have been the Christmas season, but also because it will give forecasts for the current quarter.
Analysts and investors do not lose sight of the rivalry between Apple and Samsung, but also other challenges it can open wing apple company, as the possible entry into the business of smartphonesAmazon (typically sell their hardware at prices below cost) and Facebook.
Weak sales of the iPhone 5 will also come at a time when growth is occurring in the segment ofsmartphones low price, driven by emerging markets. A trend that showed last week Nokia in the advance publication of its results. The Finnish manufacturer announced that compared to 4.4 million Lumia devices with operating system Windows Phone 8, which sold between September and December 2012, sold more than double (9.3 million) of devices from low-end family Asha.
IHS analyst Ian Fogg has assured the BBC that predict that by 2016, 31% of phones sold aresmartphones low-end. Also last week it was learned that ZTE is working on developing a smartphone with Firefox Mobile OS that will be marketed in Europe. The Chinese company has partnered with a European operator and its president Lixin Cheng has indicated that they expect this new operating system will help them reduce their mobile costs.
Despite this trend, Apple has denied through a Chinese newspaper that is producing a cheaper iPhone.The vice president of global marketing for the company, Phil Schiller, said recently that despite the popularity of devices low cost , “this will never be the future of Apple products. Indeed, although the market share of smartphones Apple is 20%, we get 75% of profits, “defended.