The Center for Financial Studies (CEF) said that the use of Linkedin goes far beyond the mere contact with other professionals on the network: You need to tell others what we do and what we are looking for. Therefore, and in order to extract the most out of this platform for professional collaboration, CEF offers ten tips on how to use Linkedin effectively, oriented both job search and to do business. They are:
Strategy . Before you start using the platform must have a defined strategy: what objective we : find work, customers, contacts for our company abroad, etc..?
Routines . It is important to find time in the day to review our Linkedin and update it, add new contacts, etc.. Also, from CEF indicate that it is advisable to create an email account exclusively for social networks .
Profile . Do not forget to have completed the profile in its entirety. I must ncluir a photograph and intended for a professional environment l (not worth that we would put on other social network).Also, fill the section with a summary extract professional and a brief mention of our objectives. Since CEF say it is good to include an email and a contact number.
The recommendations are also important. At least you have to have two or three in our profile. That they come from key individuals (eg, former employers) is a good strategy. We may also use the presentation area to attach any document, image, or video that shows our products or activities.
Title . When we identify ourselves as professionals need to be careful with anglicisms and long and cumbersome titles. Do not forget that Linkedin searches using keywords work and what they look for in Linkedin is that we are, especially if we are looking for work. In this case, moreover, add “in active job search” to our professional title.
Search . Once we have created the profile, look for those who want to hire us or who think they may be interested in our product or profile. It is recommended to use the “advanced search” for it.
Groups . In Linkedin can create groups of like minded people or find some existing ones. This will allow us to make direct contact with people who are in those groups.
Communication. should not reduce the use of this social network on contact, but, as noted above, you also need to communicate, to tell others what we do and what we are looking for. It is interesting to plain text-template prepared in the few lines we indicate what we do and what we expect of our interlocutor.
Treatment. should be kept education, obviously, but allows us Linkedin aside treatments such overly formal (“dear Mr / Mrs”, etc..). Keep in mind we are communicating directly with the person, so a “Hello” along with the name is enough when we address someone.
Independence. ‘s not advisable to use Linkedin accounts linked with other social networks like Twitter or Facebook. Why? Because the first has the limitation of 140 characters, while the second moves more in the personal. By contrast, Linkedin unfolds in professional and has some codes and forms of expression themselves, very different from the previous two.
Anticipation. Do not expect to be unemployed to start knitting a professional network. We must anticipate because it is an asset that must always accompany us throughout life.