A Simple Guide to Handle Comments for a Better Online Presence of Your Business

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In this era of social media, the number of businesses is increasing day by day that are shifting towards internet world and creating profiles or pages dedicated to their business. These have become an effective mode of customer interaction, providing a great reputation for businesses online. However, you must be clear that happiness is uncertain and cannot be achieved for every customer of your business.

Thus, every business is bound to get some negative reviews as well, along with the positive ones. For, these negative remarks for your business can lead to a loss of reputation of your business over the internet, a simple guide is provided below to help you handle such consequences and remove ripoff report in an ethical manner.

  • Troll Identification: Trolling refers to creation of negative comments for a business, without any definite reason. Most of these comments have no relevance to your business, since they are created to seek the attention of internet users only. This might be a trick from different businesses to attract more customers by providing a funny remark to your business or any similar venture.
  • Response to Comments: Every business has many customers associated with it, while every customer is likely to have many queries. Therefore, there are many queries posted by clients or customers of a business, which need to be responded in a timely manner. The response to the query must be informative and should offer a great satisfaction to the customer. Customers, who get their complaints attended quickly, tend to be more loyal than others are, while no activity on the part of the business can turn them away from the business.
  • An apology: Apology is the simplest response that can calm down, many frustrated customers. So, you should always apologize for a fair and valid complaint and offer related resolution to turn the negative comment against your business into a positive one.
  • Delete: Deletion of negative comments might seem to be the easiest method for the promotion of positive reviews, but there are various issues related to this. A deletion of a genuine complaint or a negative comment might become a reason for a huge number of negative comments and reviews against your business across multiple platforms. However, some categories are justified for a deletion according to social media rules. Thus, you must be careful before taking any such action.
  • Deflect: A negative entry may become more viral if the comment has turned into a prolonged discussion. The best method to tackle a negative comment is by appreciating the participation of the customer for the betterment of your business. The discussion can be deflected to a topic that will help you to reduce the impact of the negative review or the comment.

Thus, this article guides you for an efficient approach to reduce the impact of negative comments on a social media website. Using these tips, you can gain more online reputation for your business and thus, enjoy an enhanced number of customers for your business. This will ultimately result in the main motive of a business that is, earning more revenue.

Author Bio

Sonika has written this article based on the topic that he is concerned with and has made an extensive research on the same. She has written many articles for an efficient guide to online reputation management services to provide resourceful information to his readers.

He has over 5 years of experience as Online Media and Marketing Consultant, which allow him to enable companies to enhance and meet their Digital marketing goals. He has experience as both in-house and Agency Digital Marketing Experts. Ha has spent the most recent 4 years of his career focusing building Strong terms of Digital Marketing for his clients. In addition to his strengths on Building Brands and Serving Online Marketing strategy for his clients.

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