RIM launches BlackBerry 10, the last hope against iPhone OS and Android

The Canadian company introduced the new QNX-based platform optimized for touch screen terminals, the last hope for not succumbing to the dominance of Apple and Android. New devices by 2012, a breakthrough for Research In Motion, however, insufficient to compete with the main protagonists of the mobile scene.

The age of technology a few weeks are enough to make “old” operating system or a terminal or any device. Imagine if the delay is almost 5 years, those between BlackBerry 10 from the first version of the famous iPhone . RIM updates its OS platform without introducing significant innovations for the mobile market but simply reaching a standard that iPhone OS and Android use for several years now; system optimized for the touch screen , multitasking , gestures and the ability for developers to create applications for the new platform. Research In Motion is then entered the world of smart phones with a considerable delay, even after that what Microsoft is not leading to innovation, especially in the mobile field.

An unexplained delay which has cost the Canadian salty , with users fleeing to more modern systems and developed over a number defaillance that have sorely tried the patience of even the most loyal customers. Now RIM starts from 0, suggesting a platform (for more in beta) with a small number of applications that will hardly be able to gain a market share in the phone which already has billions of apps for systems of Google and Apple . Add to this that the change in direction desired by the new CEO Thorsten Heins and the new vocation of the platform have already done to turn up their noses aficionados of BlackBerry traditional, especially for what concerns the lack of physical keyboard, replaced with the virtual one.

A change to which the iPhone OS and Android users have always used (even though many lament the classical physical buttons than once) but that RIM customers can not easily digest, especially for the fact that always represents a QWERTY BlackBerry strength of the terminal. The proof is further from the budgets of their own home RIM, with the head and in BOLD STORM that had sales well below expectations. The U.S. company has clarified that most likely will be produced with traditional keyboard but other models to show the performance of its new platform, presented at the BlackBerry World 2012 , was entrusted to a new terminal touch screen that reminds us not too vaguely lines of the iPhone by Apple.

The new operating system is based on technology QNX and according to the Canadian company will be able to deliver performances comparable to those of IOS and Android. The system is multitasking and can easily switch between an application and another.

One of the most interesting is connected to the camera, the time-shifting , as well as take pictures in the traditional manner, if the picture quality does not meet us you can access the cache memory of the phone to take a shot at the previous frame phone (or playbook ) has kept in memory. As for the keyboard, the keyboard designed by RIM supports virtualswipe and hint feature of the most popular words. There is also a navigation bar on the right of the screen that can be activated via slide and customize it with context menus depending on the app and a desktop that is running very similar to that found on Windows Phone.

As for the app, h, RIM released a developer kit ( link ) through which you can develop applications in C / C + +, QML, HTML5, Javascript and CSS. In this way, according to the Canadian company will be able to make a porting of applications based on OpenGL, even if the function has to be verified for compatibility. Available to developers then there is the set oftools Cascades, a real UI for creating app very similar to those already existing for Android and iPhone OS.

BlackBerry Dev Alpha 10

The new platform, the RIM has been made on a new terminal that the Canadian company plans to market this year. This is a device alpha , so not official, but it does mark a turning point with respect to the aesthetic design of the traditional BlackBerry.

There must be “evil” to notice some similarities with the iPhone (although this model is mono chassis and the battery is not removable) and the hardware configuration does not score any points of excellence, with the exception of the screen with its 365 dpi returns a fluidity more than satisfactory.

Here are the main features:

  • Display 4.2 “with 1280 x 768 HD LCD (356dpi) touch screen
  • 16Gb internal memory (expandable with microSD)
  • Quad Band HSPA +
  • MicroSIM
  • Bluetooth
  • NFC
  • Dual camera with flash and back
  • MicroHDMI
  • MicroUSB
  • 3.5mm Jack

About the Author

Ankur Pandey
He has over 5 years of experience as Online Media and Marketing Consultant, which allow him to enable companies to enhance and meet their Digital marketing goals. He has experience as both in-house and Agency Digital Marketing Experts. Ha has spent the most recent 4 years of his career focusing building Strong terms of Digital Marketing for his clients. In addition to his strengths on Building Brands and Serving Online Marketing strategy for his clients.