The CEO of Research in Motion, Thorsten Heins, has revealed in an interview the company’s willingness to license the next version of its BlackBerry operating system 10 for use of third party manufacturers.
A complete change of strategy of the company in peak periods by plummeting market share since the arrival of Apple’s iPhone and then Android models. Family situation to that of Nokia but this is the mattress from Microsoft.
Heins believes that licensing agreements would help to increase the share of the BlackBerry OS and explores the possibility of creating a reference design which together with the BB OS 10 would be the basis for the creation of third-party terminals.
RIM CEO likewise ruled out using other operating systems on their own BlackBerry as has been rumored. Android for the “little wiggle room “that allows Google to allow manufacturers to differentiate themselves and because Micosoft Windows Phone “has yet to demonstrate sales success the care you receive from the media” .
In addition to the licenses to third parties, the chief executive of Research in Motion opted to improve their next generation of terminals under the base of attractive Blackberry Dev Alpha 10 and the new BB OS 10 operating system.
We shall see. The new models will not arrive until early 2013 when will the iPhone 5 in the market, Windows Phone terminals 8 and the large number of models with Android. We fear that in the short term, RIM will continue to lose market.