Nokia, HTC and BlackBerry, losers in the battle of smartphones in 2012

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All three of the top five manufacturers worldwide disappear in the final quarter of last year. Can they resist the pull of Huawei, ZTE and Sony?

The mobile industry is smart stuff two companies. Between Samsung and Apple control almost half of the market, according to IDC. They are the winners of a battle that has drawn much attention in the last quarter of 2012 three companies: Huawei, Sony and ZTE, who treasure modest shares at around 4%.

However, 2012 has not been a good year for Nokia, HTC and BlackBerry, the three biggest losers of this war. None of them appears in the top 5 of the rankings in the last quarter, the strongest of the year because of the Christmas season. Yes they are kept in the global ranking of 2012, but have lost ground.

Nokia
In two years, Nokia has been left 28 points of share. From being the leader in 2010 to stay with difficulties, in third place, with only a 4.9% market share. Two years after taking office, Stephen Elop has been unable to return to Nokia lost brightness. The company last year sold 35 million smartphones, 54% less than in 2011. To put it in perspective: Apple, the second-ranked sold 74 million more than the Finnish units, while Samsung, leader, sold 181 million handsets to the European manufacturer.

The distance separating the head is thus enormous. Your future depends on the success achieved this year with its range of Lumia phones based on Windows 8. Nokia sold 4.4 million units in the fourth quarter of last year, a very modest figures. The terminals have been welcomed by experts, but it is too early to know whether they will have the success that Nokia needs to return to being a top player.

HTC
The Taiwanese manufacturer had the wisdom to get on the first car of Android, allowing him to quickly gain market a couple of years. But the rising star of the industry has shut down in 2012. HTC last year sold 32.6 million units, 25% less than in 2011, putting him in fourth place in the ranking with 4.6% of cuota.No only Samsung has rolled hurricane, but not has defended his plot at the stake for companies like Huawei, ZTE Sony or.

HTC, who became leader of the U.S. smartphone market in 2010, has moved into the background. His stumbling in smart phones has been reflected in the accounts of the company, whose operating profit fell by 95% in the fourth quarter compared to the same period of 2011. The action, meanwhile, has lost almost 70% of its value from its peak in April 2011.

HTC aims to boost its sales pouring into the growth potential of emerging countries, which account for 53% of the smartphone market, according to Strategy Analytics. And, to shine in the high end, the league of iPhone and Galaxy, the company has an ace up its sleeve, the new M7, which will be presented on February 19. It is expected that the device has a large screen of between 4.7 and 5 inches, a processor of 1.7 Ghz quad core and a 13-megapixel camera.

BlackBerry
just two years ago, the Canadian company was the second largest manufacturer of smartphones with a 16% market share, four times more than at present. RIM’s BlackBerry became an innovator thanks to its mobile email service, but has not been able to resist the push or the iPhone or Samsung to maintain a technological ecosystem rather weak in the area of applications. In addition, the service crash suffered in late 2011 was a blow to the image of a company whose stock has fallen 78% in the past two years.

If Nokia’s Lumia trusts to shine again, the future of BlackBerry-has left the RIM-name depends on the success of its new generation of terminals based on BB10, an operating system that fully renovated is long overdue, since their Launch was originally scheduled for 2011. The Canadian manufacturer has not closed any doors. In May, its chief executive Thorsten Heins decided to hire JP Morgan and RBC Capital Markets to study all possible strategic options, from outsource production of its terminals to the sale of the company.

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