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Nokia continues to struggle to return to the privileged position enjoyed some years ago. After an alliance with Microsoft to boost its presence in the market for smartphones , the Finnish company in the sector now bursts of maps, a plot in which Google is the undisputed king.
After the disappointment of the Apple application, so riddled with errors that the new company’s CEO, Tim Cook, had to apologize and recommend the use of competitive systems, Nokia is now looking to find his place with the application Here .
The platform, free, and is available for PC and soon there will be launch for smartphones and tablets.The idea is that the application does not limit its line of smart phones Lumia, but would be available on all screens and operating systems. Nokia aims to be direct competition to Google Maps and Bing Maps, Microsoft.
Experts say Here is complete, includes a wide variety of points of interest (such as restaurants or hotels), information on public transport, traffic and route calculation. Some cities, like New York, including 3D photographs of streets and buildings, so many moments reminiscent of Google Street View . The service, based on HTML5 has a tool called Map Creator , which allows users to add details and complete the original maps or satellite imagery with specific information.
In any case, it is not yet certain that the application will be available for iPhone , since Apple must give prior approval. Stephen Elop, CEO of Nokia, said the company believes the map service as one of five key business for the future, along with mobile patents and connecting infrastructure.
Nokia announced the other hand, have reached an agreement with Mozilla, which will allow a version of Here is included in the system future smartphones Firefox.