Neither smartphones or tablets, 2013 will be the year of the hybrid: the phablets

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Hybrid devices are taking the reins of the mobile device market since Samsung launched its Galaxy Note. Called hybrid or phablets in English, the success of these models have become the star of CES and it will be around 2013.

01.12.2013  – Europa Press. – “We hope that 2013 will be the year of ‘phablet” said the executive director of the wireless division of Strategy Analytics, Neil Mawston.


While Samsung has opened a path to success with its Galaxy Note , now other manufacturers are trying to catch up. At the Consumer Electronic Show (CES) this week in Las Vegas, ZTE and Huawei have launched their own bet. ZTE, who collaborated with the Italian designer Stefano Giovannoni for phablet Nubia, is launching its Grand S, 5 inches. Meanwhile, Huawei Ascend Mate has introduced the 6.1-inch screen, which is only slightly smaller than the tablet Amazon Kindle Fire. “Consumers have realized that a smartphone with 5-inch screen almost no is a very complicated device, “said ABI Research senior analyst in the UK, Joshua Flood.

Leading the change phablet into the mainstream is a confluence of trends. Users prefer larger screens because they are consuming more and more visual content on mobile devices than ever before, and fewer voice calls, the weak point of phablet . Similarly,with the influx of tablets with WiFi, users have chosen to mix both trends, thesmartphone and the tablet .

And according to the latest Ericsson Mobility Report, monthly data traffic of all smartphones will grow four times between now and 2018, to 1,900 megabytes. The result is a market for phablets that will quadruple in value to 135 million dollars (103 million euros) over three years, according to Barclays. Shipments of gadgets of 5 inches or larger screen size will grow by nearly nine times to 228 million units during the same period, although estimates vary, because no one can agree where just one smartphoneto become a phablet . Main markets Asia-Pacific, and will remain, the world’s largest market for phablets, Flood says ABI. past year, the region accounted for 42% of global shipments, a proportion will increase steadily over the coming years to account for over 50% of shipments in 2017, according to ABI.

“Countries like Japan and South Korea will be the main markets phablets , “Flood said, adding that China, India and Malaysia also experience a growing demand for devices with larger screens, thanks to the deployment of 4G networks.

Samsung started the trend with the Galaxy Note at the end of 2011, with its 5.3 inch screen, a feature that quickly interested users. “Note The Galaxy began when four inches of smartphones had become a place common, and the jump to 5 inches was not an abyss, “said Strategy Analytics analyst, Mawston. Since then, Samsung has introduced its successor to 5.5 inches, the Galaxy Note II and Galaxy S3, the latter is the smartphone more sold in the third quarter of 2012 – which some analysts falls under the category phablet . Samsung accounted for about three quarters of all thephablets shipped last year, according to Barclays analyst in Taipei, Dale Gai. weighing Samsung This has paved the way for others. LG Electronics accounted for 14% of sales in the third quarter last year, according to Strategy Analytics. Meanwhile, the HTC Droid 5 inches has been sold in places that Samsung is less dominant, according to Yuanta analyst, Dennis Chan. “I do not think we can say that Samsung has invented phabletsbut has done much to promote this product category, which helped create a tremendous demand “.” said the head of ZTE’s product strategy, Qianhao Lv.

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