Las Vegas. – Smart phones that measure blood pressure people, operating as a remote control for TVs, enabling them to develop weight management programs and even remote control cars are already a reality.
These possibilities reveal a trend that will strengthen this year: smartphones are no longer a communication device to become the center of life and controlling other devices and people’s daily life, where voice calls, messaging and even social media interaction will be exceeded by far alternative uses.
With this vision, the Consumer Electronics Association (CEA) launched the activities prior to the International Fair of Consumer Electronics(CES, for its acronym in English) and one year to that predicted as the start of “the post -smartphone “.
“Mobile devices are evolving from communication devices to become multiple control centers around teams,” said Shawn DuBravac, chief economist and research director of the CEA during a presentation to the press.
According to the association, which represents electronics companies in the world, 65% of the time spent on a mobile device is in activities that are not communication. This has meant that even telecommunications companies providing mobile communication plans developed exclusively for data consumption.
Figures from the same association of the CES projected at least 52% of Americans already have at least one of these devices . For Mexico, the CEA does not have accurate data, but companies like TNS Research gave a penetration of over 23% of the total mobile lines in the country.
“Smartphones are the window to the digital lifestyle,” said DuBravac.
Data, the new currency
Along with the growth of smart phones as central in daily life, the explosion of information in the network, the data (big data) will be the currency for algorithm development.
Thanks to data analysis, can develop new business models based on user information.
Geolocation services like Foursquare or GPS systems will have to yield the data access of people about their habits, customs and way of life, said the expert of the CEA. But this will lead to strengthen data privacy policies, which themselves have to evolve at the same time do the new ways of doing business with the technology, he added.
Use of the information also will develop new ways to make medicine with the analytical data, and even developing cars that run themselves like that Google introduced last year, and Toyota will present this week under the Lexus brand.
And with the use of algorithms, speech recognition technologies, gestures and movements have a greater height and perfection.
The formula for next year will then growth of connected devices, plus the ability to “sense” of technology and curation of Contents on the network.
But there are some disadvantages. DuBravac predicts that this will bring greater segmentation in areas such as advertising, so there is the risk that, for example, a child who consumes media like television at certain times they normally do not, is highly exposed to content inappropriate for age.
After television, technology consumers increasingly consume content via mobile devices such as tablets. According to the CEA, Americans spend about 170 minutes a week on television, 130 minutes against tablets, which represents a exponential growth over last year’s estimates, said DuBravac. This trend is called “second screen.”
The future of computing is full of smart devices. From watches, appliances or vehicles networked and controlled from the palm of your hand. Flexible and transparent screens (“windows connected at home,” called the chief economist at the CEA), with higher definition and lower power consumption to be painted the future of electronic devices.
“First we saw how life was transformed analog to digital. Now we see from the digital to analogue world can return, “the expert concluded