The Apple iPhone 5 experienced an exceptional fourth quarter of 2012, exceeding worldwide sales to Samsung Galaxy S III. Apple also can be satisfied because the model iPhone 4S also managed to overcome the handset from Samsung in the fourth quarter last year.
The market of smartphones for now seems a thing of two, both of smartphones and operating systems. Apple and Samsung, iOS and Android are the pulses that are characterizing the market. In this battle, Samsung has become the leading manufacturer in the industry, although Apple has reason to be satisfied as to its most advanced phone outsold its main rival Samsung.
Data from the company Strategy Analytics, published by The Next Web, confirmed that the iPhone 5 was the ‘smartphone’ biggest seller in the last quarter of 2012. Specifically, worldwide, sold 27.4 million units, representing 12.6 percent of sales. In the last quarter alone Apple sold 6 million units, up 3.5 percent of the market, so the growth is obvious and dramatic.
Behind the iPhone 5 surprise appearance of the iPhone 4S, which is ahead of the most advanced model rival, Samsung. In the last quarter of 2012 were sold 17.4 million units of the iPhone 4S, which has become a cheaper option for consumers who want an iPhone. The 17.4 million units sold accounts for 8 percent of sales. In the previous quarter, the iPhone 4S accounted for 9.4 percent of sales, with 16.2 million sold.
After two iPhone stands the flagship of Samsung, the Galaxy S III. The Samsung phone had managed to be the leader in the third quarter of 2012 to 18 million units, 10.4 percent of the total. However, in the last quarter sales fell to 15.4 million units, with a share of 7.1 percent.
The data confirm that the iPhone 5 has been well received, it has improved over the quarter of its release. As for the Galaxy S III their data are also positive, especially considering it takes longer on the market. Samsung is expected to present in about a month a new Galaxy S, which will be responsible for returning to Samsung the top position in this category sales.