Samsung unveiled the first smartphone equipped with the operating system Windows Phone 8, the Ativ S.
Berlin, Germany. – The Europe largest electronics show, IFA, opened today in Berlin with new models of smartphones and “tablets” as attractive.
The annual event, which this year runs until next Wednesday, attracts both professionals and audiences eager to see the latest in home electronics offered by 1.400 exhibitors from around the world.
In last year’s edition drew about 238.000 visitors and the organizers said they served to do business by 3,700 million euros (4,600 million).
The goals this year are held at that point, judging by the success in the first day with the public: “It is an excellent start. The halls are full,” said fair spokesman, Michael Hofer, agency dpa.
Samsung starred in the first big headline of the sample by announcing the first smartphone equipped with the operating system Windows Phone 8, the Ativ S.
The announcement was interpreted by analysts as an attempt by the South Korean company to regain the initiative after losing intellectual property litigation with Apple U.S. dollars 1,000 million.
Finland’s Nokia, which signed a contract with Microsoft to counter Apple’s dominance in the market for “smartphones”, merely inviting the media to a presentation on September 5 in New York, without explaining the reason for the act.
Analysts expect that the meeting will serve to present the first Nokia phone with Windos Phone 8, the successor Phone 7, which achieved sales disappointing.
The other big attraction at the premiere of the IFA was a new type of terminals that combine the features of a tablet with the convenience of an ultralight laptop, thanks to the possibility of a folding keyboard.
The major Asian manufacturers presented their products and on Thursday and today was the turn of the U.S. Hewlett-Packard with its Envy x2, which also uses Windows 8.
The “hybrid” tablet and ultrabook presented by HP will be released in November and comes with a magnetic keyboard can be attached to the tablet.
The third highlight of the show are televisions, more planes, large and connected to the Internet.
Smart TV and smartphones, stars at IFA
The most important electronics trade show in Europe, the IFA, opens this Friday in Berlin to show the most important developments in the sector, which include the new smartphones from Samsung or Sony, OLED TVs and Smart TV or appliances generation.
Like every year, Berlin becomes until 5 September in the center of electronics, where about 1,400 exhibitors will present their innovations and try to agree on as many orders ahead of Christmas. Last year closed deals worth 3,700 million euros.
The object star this year again the TV. The TV business in Germany is booming and companies want to take this good performance in the German market to improve their sales figures.
A total of 10.2 million flat panel TVs were sold in Germany so far this year. This means that one out of four German households have a TV like this.
The Smart TV again be at the center of this business. Such classic connect televisions allow appliance deals as media libraries online TV channels.
Among them, for example, The Smart TV “Individual” Loewe-connected PC, or Personal TM2792 LG offering both Smart TV and 3D TV.
The focus this year will also be directed towards OLED TVs, they get a higher contrast images. For example, Samsung and LG have models with a screen of 55 inches (about 140 cm).
So far this technology was only used on small screens because of its high price. Yet the price of these TVs reaches 10,000 euros.
The other big row IFA is intended to developments in smartphones and tablets, where Samsung and Sony also succeed.
Samsung introduced on Wednesday as part of the fair’s first smartphone with the new operating system Windows Phone 8. The phone is included within a large number of devices such as tablets or notebooks that incorporate Windows 8 under the name Ativ.
Along with this line, Samsung also introduced its new Galaxy Note II, with Google’s operating system Android 4.1. This pavilion is sure to be watched closely by Apple, given that the two companies are locked in a legal battle over patents.
The South Koreans spoiled the party ahead of the Finns to your new smartphone Nokia’s announcement scheduled for next September 5, when presenting his new phone with Windows Phone 8 after its alliance with Microsoft to use the operating system.
For its part, Sony Xperia branded their news on tablets and smartphones, and provides a new system for listening to music online. It also highlights its new Vaio laptop model, with a special mechanism that allows convert it into a tablet.
With these new products Sony wants quick exit of the red found in a while. “We are in a difficult time and you have to make difficult decisions in business,” said the group’s new president, Kazuo Hirai, at the launch of Sony in Berlin, two days before the fair opens to the public. “Will grow and record profits, “he said firmly.
But it all comes down to new technologies in the fields of entertainment and communication. Appliances also have a large space at the IFA in Berlin.
Under the theme of “Green but sexy”, the appliance sector wants to showcase their innovations in environmentally responsible products but also attractive to the customer.
“Just the energy saving is no longer attractive. Now also looking design and efficiency,” says a manufacturer at IFA.
Dryers and dishwashers connected directly to the solar panels from the roof, sending photos refrigerators inside their owners, portable induction hobs for cooking where you want to display or oven recipes can also display photos. However, despite the new technologies have not yet managed to meet some of the desires of customers: grocery shopping, cooking and remove the contents of the dishwasher.