Confronted by their respective platforms, the Web search takes advantage of its most popular services with Maps and YouTube applications for the iPhone and iPad.
For many people buying a smartphone comes down to choosing between the Apple iPhone or one with Google’s software, Android.
But now consumers can buy an iPhone and fill it with Google.
Google has become one of the most prolific and popular creators of iPhone applications, which helps in the facts to your competitor to make products more attractive, at a time when the relationship between the two companies is deteriorating.
While some of its Internet services were incorporated into the iPhone since the beginning, Google increased its presence in the last eight months, presenting important new applications for the iPhone or improving old ones. It has also expanded efforts to hire designers to do more of such applications.
The Google maps application submitted in December has been the most downloaded program for the iPhone for much of the past month.The company has produced an application to access YouTube, an iPhone version of its Chrome browser and better software to access their Gmail service. Two dozens of Google applications for iPhone available on Apple’s App Store, with variations for the iPad.
At first glance it may appear that Google’s strategy goes against the interests of the company. But analysts and technology executives say they are simply acknowledging the obvious: that there is a huge market of avid iPhone users who want to reach a target of public notices and can yield a wealth of data that will enable Google to improve online products that generate much of their profits.
IPhone users who spend time using Google applications could deprive Apple of valuable data that need to improve their own services online, while Google provides a deeper connection with those consumers
Google’s support for the iPhone also seems favorable to Apple, after all, makes a profit when you sell an iPhone that is used to access Google services.
But there are potential risks in Google’s growing presence on Apple devices, especially when it comes to applications that replace basic functions such as web browsing, maps and email.
IPhone users who spend time using Google applications could deprive Apple of valuable data that need to improve their own online services like maps. And those apps could help Google to establish a deeper connection with users, which would make them more likely to change for Android smartphones later.
“The best way to recruit users for these devices is to use their services,” said Chris Silva, analyst cellular Altimeter Group, a market research company in the technology industry. “They have to meet them where they are, make use of the services and improve them so that they have equivalent devices to the iPhone, already in the market.”
Stephen Stetelman, a real estate agent in Hattiesburg, Mississippi, is a good example of the iPhone user who sees his loyalty divided between Apple and Google. Stetelman, 25, said the first thing he did when he bought a new iPhone two weeks ago was the main download Google applications, including Gmail, Chrome and Google Maps, all of which said consider better than equivalent applications that come installed on the phone.
“Paradoxically,” said Stetelman. “But I think Apple’s grace in its design and equipment. Regarding online services and applications I think Google is still the best.”
People like Stetelman unnerving to Apple executives. At the beginning of the era of the iPhone, Steve Jobs, the former CEO who died in October 2011, Apple did not want to approve applications for the device that will replace its core functions, said a former senior employee of Apple.
Apple executives believe long they have to create many of the same services that Google offers to compete long-term in the mobile market, according to this person, who declined to be named to avoid affecting relations.
Eventually, under the eyes of the federal entities inquisitive, Apple softened its stance and began allowing iPhone applications, such as browsers, competing with major applications that come with the phone.
Natalie Kerris, a spokeswoman for Apple, declined to comment for this article.
Apple has sought to reduce the presence of Google services in applications that come installed on their phones. Last year, YouTube removed the application, which was created by Apple for the first iphones to have access to YouTube videos. Also stopped using Google for data mapping application.
Apple reduced the presence of Google services pre-installed applications on their phones. He started using his own map service, widely criticized, accelerating the arrival of Google Maps to iPhone and iPad tablet
Instead, Apple began using its own map service, which has been widely criticized for his mistakes, including milestones misplaced and misdirected. Tim Cook, Apple’s CEO, gave an apology, which is unusual, last September for their product and then maps produced changes in the conduct of the company, in part because of these problems.
Apple’s decision to no longer include Google services on their devices forced Google to quickly boost the development of its own software for Apple’s mobile operating system, iOS.
Although Google had dedicated systems engineers for iOS projects, had to hire outsiders to help quickly design a Google Maps application for the iPhone.
This application seems to be a huge success. Widely praised by critics of technology, Google Maps for iPhone has been downloaded more than 10 million times within 48 hours of their presentation last December, said at the time in an online news Jeff Huber, a vice president at Google.
Other Google applications are among the most commonly used in the iPhone. Last November there were 11.8 million individual users of a new YouTube application created by Google for the iPhone in the U.S., and 6.4 million users of its implementation of Google searches, placing both in the list of 20 most used iPhone applications, according to Nielsen.
In October, Google updated its search app for the iPhone with voice activation capabilities that resembled more those of Siri, the virtual assistant, widely criticized, including the iPhone.
Google also increased its efforts last year to hire more designers in iOS, many of whom may not want to work for the company to be concentrated on promoting the company’s Android operating system for mobile devices.
Last July, Google bought Sparrow, a new company based in Paris that was a popular application to use Gmail on the iPhone, and moved some of its engineers to Silicon Valley. Last December, began placing ads in the network for recruiting designers in iOS, with a link to a sitewith questions and answers on the subject with the headline: “Wait, Google has team working on mobile applications for iOS?”
Chris Hulbert, a freelance programmer, who spent three months working for Google in Australia last year, wrote in a blog that was as “working behind enemy lines.”
Google said it had not changed its strategy regarding to Apple devices, but rather continues to create apps for all devices.
“Our goal is to make as many people as possible can access a simple experience and easy to use with Google,” said Christopher Katsaros, a spokesman for Google. “Some time ago we have been developing applications for iOS and we love to see the excitement that generated lately.”
Google wins, not by selling phones, but with the ads that appear on these devices, so it matters less what a consumer model uses
Unlike Apple, Google wins, not by selling phones, but with the ads that appear on these devices, so it matters less what model and uses a consumer becomes more important to use applications, share data and see ads by Google .
When a consumer uses Chrome on PC at work, for example, then open the same tabs and keep using Chrome in cell elsewhere, Google knows a lot more about the behavior of the consumer, including the location and that consumer searches . Google’s appetite for such data has raised concerns, obviously, for privacy.
Chetan Sharma, an independent analyst of the cellular sector, says interest from Google should worry Apple iOS. “It forces Apple to improve their game software,” he said. “They’ve been a little behind.”