Today, in addition to the Day of Data Protection, is celebrated Community Manager Appreciation Day, a day to recognize the work of community managers , responsible for the image of brands in social networks. How to celebrate? An infographic with information about how the profession is one of the actions they take from socialfresh, which annually publishes their Community Manager Report.
In today’s report are analyzed from the demographics of the community managers, to how much they earn, through platforms they work best or who they work for. Results? It is a predominantly female profession, with 61% of women , although it is increasingly walking towards equality: women last year accounted for 68%. In addition, community managers are increasing: in 2011 the average age was 29 years, 30 in 2011 and in 2012 was 32.
The infographic also clarifies whether community managers work directly for the brand in question, or if it is a work for an agency that serves as a middleman. Thus, in the case of the U.S., which is studying the report socialfresh , community managers who work directly for companies win by a landslide, with 79% versus 21% in agencies.
What platforms managers are more successful social networks? Here there are no surprises: Facebook takes 54%, followed by Twitter with 20%, Linkedin (8%), blogs (6%) and mailed Pinterest and 4%. A small blow for Google+, which is the level of Instagram with 1%.
In a matter of hours worked, most of those responsible for social networks work more than eight hours per day, Monday through Friday . Thus, 64% are dedicated to their work over 40 hours a week. The infographic also notes that the average wage had community managers in the U.S. in 2012: $ 57,732.77 (42,888 euros), which is also an increase from the 2011 data.