Google issued a statement according to which the keyword search for “Christmas”, had risen by 156% since 1 November, while searches for “Black Friday” were up 546%.
Google is trying to make it easier to do the Christmas shopping by the release of new tools to help find, review and share products online. The challenge of Google behind this new service is to allow users to obtain a product very similar to that offered by rival products from Amazon.com Seller
Google Shopping is part of a new experience that the search giant is developing to facilitate shopping at Christmas time and is complemented with the introduction last week of plans of many large indoor malls now accessible from desktop PCs .
The new toy shopping portal that has launched Google allows for 360 degree views enabled browsers. An icon appears on the rotating 3D images of products and allows buyers to explore toys in 360 degrees. This technique, according to Google, lets get the feeling of holding and touching a product Internet browsing.
Google also introduced new features for buyers to find reviews written by someone they know. The company said the last holiday season, 67% of shoppers read product reviews before making a purchase.
Clicking on a product in search results in Google Shopping, in the review section will comments from friends and contacts in the top of the list.
Google Shopping will be introduced gradually in ten other countries, after a successful trial in the U.S..
The UK, France, Japan, Spain, Holland, Switzerland, Germany, Italy, Brazil and Australia are expected to be introduced soon.
Google is also trying to attract buyers with exclusive promotions that retailers can offer through the site.These also appear in mobile applications for Google Maps and Google Offers. And Google has extended its comment. Now people can write their own commentary on Google and see people you know in Google Plus that puts the head when they do a product search.