When it comes to social platforms, the old adage “a picture is worth a thousand words” is a very apt description for Pinterest. The site allows users to post and share their favorite images from around the web, something that may seem limiting at first.Although announced at the platform end of the page “About” focus on personal use, such as wedding planning or decorating the home , are just two of a wide range of applications from individuals and businesses. As with any social media platform, the most obvious purpose is the promotion either promoting your own personal brand, a specific product or brand identity of an organization, but the platform also offers opportunities for more.
Although other social platforms also allow the publication of images, with options have the additional advantage of sorting images into different “tables”. This gives fans the opportunity to improve, more narrow, specific interest. If you are an organization with many products and styles, the platform gives you a way to reduce things to your potential customers. For example, take the example of an organization as big as Nike. The site Pinterest company “Nike Running” includes a series of tables, including sections like “we love racing” and “equipment for women at.” Unlike other social platforms, such specificity may mean attracting users on other platforms may have overlooked a hundred messages without interest before they got to yours.
The instant gratification of the right image lends itself beautifully to the online contest. By creating a site that will ask people to share images of a selected topic, and provide an incentive for publication, as a reward or a coupon, you have the ability to attract the interest of your brand or organization. You can encourage people to create a board based on your favorite images on your site, and then transmit that whoever has the most pins and pins wins. Ann Taylor Contest 2012 “Ann Taylor Hearts Fashion” was something like this, which offered the winner with the most pins and pins gift card $ 250. To encourage people to post their favorite fashion items from the website and the tables of Ann Taylor, the contest received a series of targets viral marketing , which included an increase in followers, more eyes on your tables and an increase in traffic to the website of the company.
Once you’ve had your contest and have obtained new followers, now you will be plagued by another monumental task, but it can give good results Monumental. Research is, and this is something that all social media managers should take seriously. By monitoring the things that are posted on your tables, you have the ability to carry out research on the habits, interests and behaviors of your audience, and to tailor your future efforts toward what has been popular in the past. Research on other platforms has been limited to the written comments of the users, with options, you have the ability to obtain visual representations of the user interests. Spend a minute and write “Things we love” in search of “marks” of options and see a variety of images of different interest rates. See clearly what people like to give you a clear idea of what things you can market to them.
Pinterest has another purpose for those who spend much time online and need a place to store all your great ideas for later use. If you are an educator, a marketing expert or a photographer, the ability to add elements that you love your tables to organize the ideas in the march, with little noise. They will be easily accessible when you need to recover. Besides that, you have the social working in the background, post ideas in your board means that even when you have left your board inactive, you can have other forwarding these images, or even share with you images belonging to that topic.
Pinterest also has the potential for educators. Think of the traditional yearbook students spend all year suffer in doing, which is actually a collection of memorable photos with some titles included. If you are a professor of journalism, yearbook adviser or other educator, you can use Pinterest as a forum for student collaboration. If you’re creating a yearbook, a group Pinterest board might be a place to present ideas or consider some photographs. If you’re in charge of a student newspaper, Pinterest could be an online extension of the newspaper brand. For students of photography, you can create a table for students to share photos or images that belong to a specific topic.
The copyright concerns
Pinterest is a way for you to present your company or brand values. But with that comes the need to address the concerns of copyright: all that participation means you have to make sure you are properly citing the source. Pinterest provides the HTML which allows web site administrators block the “pins” of its content. From 2012, Pinterest is a new addition to the scene of social platforms, and as such, the owners of the pictures may not be aware of the locking tool. As a general rule, make sure your pin give credit to those who deserve it by “endorsement” of the original site, unlike Google Images or another aggregation service. If you know something that is copyrighted, do not post. If you are not sure , contact the site administrator, typically found at the site of “Contact” to ask for permission. And if some of your own intellectual property has been infringed, uses Pinterest page “Copyright” to report the problem.