Facebook could be in talks with Microsoft to gain Atlas Solutions, an advertising platform with which Microsoft was made through the purchase of Quantitative by 6,000 million dollars in 2004.
The deal would enable Facebook to expand its advertising business showing in third party websites and competing more directly with Google’s ad network. This has been explained to sources close to the situation who prefer to remain anonymous.
The possible purchase price has not transpired, but experts believe it will surpass the previous attempts by Microsoft to sell Atlas, which has come to ask for $ 30 million. Besides Facebook other companies have expressed interest in Atlas, including Adobe, according to sources. But the sale has regained the momentum with the recent interest in Facebook has been studying different options between buying and building their own platform.
With nearly 1,000 million users, Facebook is struggling to boost its advertising business and add new capabilities, including the ability to server ads on mobile devices.
Currently, 86% of social network revenues, in the third quarter reached 1,300 million dollars from advertising that appears on your site.