Google continues its dominant share in the search market, while its competitors to move slowly up and down.
The company got a little ahead in January, from 66.7% of total searches in December to 67%, according to comScore. Bing, Microsoft increased its share by 0.2%, only 0.1% lower than the rise of Google. However, it remains far behind its biggest rival, going from only 16.3% to 16.5% in the same period of time.
Yahoo, another significant player, fell 0.1%, from 12.2% to 12.1%, according to comScore. The Ask, with 2.8% market share, and AOL, with 1.7%, round out the top five search engines in January. Bing, which launched in June 2009, was stable with his piece of the search market, but was not able to significantly reduce the dominance of Google.
“This tells me that Google has not been challenged by Microsoft,” said Dan Olds, an analyst at Gabriel Consulting Group. “It turns out that the search is sticky. People have become accustomed to using Google and he became her number one search engine.’s Tool Mountain View company is also embedded in all other types of sites, giving you even more users.
While Microsoft has been working to gain market share and mind share in the competitive market, the CEO of Yahoo, Marissa Mayer, made it clear that Yahoo intends to return to the game. During the conference on profits for the fourth quarter , Marissa said Yahoo will invest time and money in an effort to return to the search business online.