The Chinese company Lenovo has unveiled its new tablet, Tablet Yoga , which follows the path of your laptop hybrid: ‘Different ways to suit different situations’. Besides allowing a tab placed in various positions, has a thicker side to facilitate gripping and a battery which, according to Lenovo, provides 18 hours of use .
Ashton Kutcher , who has given life to Steve Jobs on the big screen and patron technology, is the godfather of the product. The Lenovo EMEA president, Gianfranco Lanci, said in a press conference on Tuesday in Milan, Italy, that since the company “are always trying to innovate” and that with its new product have tried to “redefine the tablets”.
A stunning design
The Yoga Tablet to be launched in November with two formats: 8 to 10 inches-is characterized by its unique asymmetric design, which at first glance reminds the Sony Tablet P, inspired by a magazine when the pages are folded back on themselves. One side is thick and round, and the center of gravity has shifted to one side.
The purpose of this form is that it is more convenient to use, since, according to Lenovo, the hand is less tiring to hold the tablet for long periods of time vertically or horizontally. All fingers should do less effort because most of the weight rests on the palm. The Lenovo tablet is surprisingly thin, especially on one side. Its weight is also surprising, since the 10 inch version weighs only 610 degrees, whereas the 8 inch weighs 404 grams.
As for specifications, the Yoga Tablet is not among the more pointers, but has enough power to make the experience satisfying. Monta MT8125 processor 1.2GHz quadcore, 1GB of RAM, 16 or 32GB of storage and a display with a resolution of 1280 by 800 pixels, for both models of 8 and 10 inches.
There are 3G models arrive in Spain, but only input launch WiFi, the battery is charged via microUSB and promises that the length of it will last for 18 hours of use, but did not specify the capacity. It has two front speakers and features Dolby Digital Plus technology.
On the other hand, has a 5 megapixel rear camera and 1.6 front. One of the main attractions of Yoga Tablet is its price. The 8-inch model 16GB WiFi only cost 229 euros, while the 10-inch WiFi only go up to about 299 euros affordable.
Ashton Kutcher, a patron technological
To support the launch of Yoga Tablet, Lenovo has hired Ashton Kutcher as an image for your ad campaign. Like a design engineer of the company, the actor stars in several humorous ads in which poses as an employee over and put on the table the virtues of the product. The first of these spots was published yesterday in Lenovo’s account on Youtube
Not to be overlooked that Kutcher stars in the campaign embodied Lenovo after none other than Steve Jobs, the co-founder of Apple, on the big screen. In this sense, it is surprising to see the star of ‘Two and a Half Men’ as an ambassador for Chinese firm.
However, Kutcher’s world technology is not something far stranger. The Hollywood star has also achieved considerable notoriety for their investments in technology in recent years and is co-founded A-Grade Investments, an entity that has provided venture capital funding and support for various technology companies like Airbnb, Fab , Foursquare, Spotify, or Uber Patch. “This collaboration with Lenovo allows me to combine my love of technology and design that makes life easier,” said the actor.