Apple benefits in context

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Whether someone you may like more or less the products of Apple , no one can deny that the company enjoys a strong and privileged position to move huge amounts of money by selling their products and marketing its portfolio of services. Just a month ago, Apple presented the data for the fourth quarter of its fiscal year , a number of vertigo that can give us an idea of the benefits that the company can have: some data put into context and compared with other heavyweights industry shed a photo quite striking : Apple Get Well greater benefits than those obtained Microsoft, eBay, Google, Yahoo, Facebook and Amazon together .

The data is very striking and, seen in context with the rest of the sector, given enough on its mind. Apple has become the tractor of the post-PC devices like the iPhone or the iPad that have made us look at mobile devices as something that goes beyond talking on the phone and, in fact, is something that clearly seen in the data of benefits since Apple doubled practically to the entire PC industry (Dell, Asus, Acer, Intel, IBM and Lenovo). In a competitive industry such as the mobile device, the sum of the benefits of Samsung, Nokia, HTC and RIM reaches only, 25% of the benefits that the Cupertino amassed.

This relationship between income (156,500 million) against the benefits (41 700 million) of the company (data obtained from the data provided in the 4 quarters) throws us a profit margin of just over 26% income of the company, a fact that many companies today want to achieve, especially with the fierce competition (take for example, perhaps something far away, at Amazon and selling their book readers and tablets nearly its price cost). That is, regardless of competition or market share, sales of the company (and in the fourth quarter of fiscal 2012 iOS devices were a big hit ) will leave more than 25% of their income and benefits ( ie, what remains after all operating costs cover).

Many times, we tend to talk about market share , revenue and handset sales but, really, what matters to businesses (and especially its investors) are the benefits of the company. Having a great sales and ultimately, drag losses (negative profits) or zero benefits, are situations that do not like anything to investors despite having large market shares (because in the long run, could not make the company sustainable If you enter a new actor emphases hard to market). Considering that, according to the magazine Fortune , Apple stood in 2011 at number 35 on its list of the most profitable companies, today (and the data without refreshing benefits as photo May is the month) the company is number 17 (and in 2010 was ranked number 56), an almost meteoric rise that has taken her to have a treasury that of the Federal Reserve of the United States.


With data like this is worth to look back and see some graphs earnings estimates and the real benefits that the company has had in previous years to see that while many criticize its pricing policy, users accuse their true fanaticism or that much of its success lies in the marketing , the resulting formula works and works extremely well because, in large part thanks to the Post-PC devices, l the company has been able to quadruple their profits in the last three years and if we take the year 2002, the exponential growth of these makes it quite clear that, over the years, the company has become one of the largest companies in the world (and seeing scale in the list Fortune 500, I do not think we’re far from seeing her among the top five).

He has over 5 years of experience as Online Media and Marketing Consultant, which allow him to enable companies to enhance and meet their Digital marketing goals. He has experience as both in-house and Agency Digital Marketing Experts. Ha has spent the most recent 4 years of his career focusing building Strong terms of Digital Marketing for his clients. In addition to his strengths on Building Brands and Serving Online Marketing strategy for his clients.

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