Apple is not used to that things go wrong. At least not in the last five years, since the launch of the first iPhone that revolutionized the entire industry.
Wait. Not so fast. Are the problems of the phenomen on antennagate ? What about iPhones arsonists ? What to Mac immunity before the virus ? Well. Have been problems that the giant has fought and which has prevailed, always covered by the success of their devices and the volume of market capitalization.
But the case is quite different Maps . The mapping tool has caused a real stir in Cupertino. So much so that there are already two layoffs directly related to this failure.
First was Scott Forstall, head of iOS allegedly after refusing to apologize for the mistake, which will leave Apple in 2013. The newest Richard Williamson, supervisor of the controversial development tool.
Eddy Cue, now responsible for maps, is speeding up the pace and gathering all the necessary factors to improve implementation. Bloomberg speaks of meetings with advisers and experts in mapping technologies.
Apple hit the accelerator while his main rival Google already has on the market a very competent and eventually perfected last iOS version. Eric Schmidt himself warned the effort and investment that involves the creation of a tool like this.